Our Mission
At Strider, we love riding bikes, and we love inspiring kids to ride.
Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.
Our Philosophy
Strider builds quality products focused on proper fit and function for the rider.
Strider believes in the importance of a strong brand identity.
Strider supports distribution channels committed to educating customers.
Strider serves customers with an empathetic, just, and generous heart.
Our Values
- Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure.
- Strider values passionate people who believe their efforts will change the world for the better.
Our Vision
Strider will be the #1 global brand that teaches kids to ride and inspires a lifelong love of riding.
